Online Degree Programs 5 Most Rewarding Careers 2019

Well-intentioned guides, like The Occupational Outlook Handbook and The Jobs-Rated Almanac, have been giving career advice for years. However, they fail to consider job satisfaction, says Marty Nemko, a U.S. News and World Report writer. To remedy the situation, Nemko has put together his report of the best careers of the year. Based on salary, job demand, and countless interviews with professionals in each field, listed below are the new top professions. Professors Engage in Autonomous Work and Enjoy a High Status in the Academic World Professors enjoy a respected reputation, mentally-stimulating work, and plenty of independence. Many are approaching retirement age, which bodes well for new entrants into the field. Students interested in pursuing a career as a professor typically earn a PhD in their area of expertise. University of Phoenix and Capella University offer other campus-based and online education degree programs that can be helpful, including: Doctor of Education in Educational Leadership from University of Phoenix Online. Doctor of Education in Curriculum and Instruction from University of Phoenix Online. PhD in Education/Postsecondary and Adult Education from Capella University. .u8d5ad27bca8eb03ab2d2e4fe303a81be { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u8d5ad27bca8eb03ab2d2e4fe303a81be:active, .u8d5ad27bca8eb03ab2d2e4fe303a81be:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u8d5ad27bca8eb03ab2d2e4fe303a81be { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u8d5ad27bca8eb03ab2d2e4fe303a81be .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u8d5ad27bca8eb03ab2d2e4fe303a81be .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u8d5ad27bca8eb03ab2d2e4fe303a81be:hover .postTitle { text-decoration: underline!important; } READ How to Find a Quality Online Computer Science SchoolEngineers Use Technical Skills to Create Innovative Products The profession of engineering has one of the lowest turn-over rates, hinting at a high level of job satisfaction. Engineers are usually skilled in math and science, and enjoy using their knowledge to create useful products. Training is available through a variety of campus-based and online engineering degree programs, such as the following from Warren National University: Bachelor of Science in Electrical Engineering. Bachelor of Science in Environmental Engineering. Bachelor of Science in Mechanical Engineering. Physician Assistants Practice Medicine with Only 2 to 3 Years of Training Physician Assistants have many of the privileges enjoyed by physicians, but spend only two to three years in advanced degree programs. They can diagnose and treat patients under the supervision of a physician. Before entering a physician assistant program, students must earn a bachelor degree. Ashford University offers beneficial bachelor degrees for aspiring physician assistants, including: Bachelor of Arts in Organizational Management and Biology. Bachelor of Arts in Psychology. .ub6dc380819529abd2c1be61ee41a7369 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ub6dc380819529abd2c1be61ee41a7369:active, .ub6dc380819529abd2c1be61ee41a7369:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ub6dc380819529abd2c1be61ee41a7369 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ub6dc380819529abd2c1be61ee41a7369 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ub6dc380819529abd2c1be61ee41a7369 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ub6dc380819529abd2c1be61ee41a7369:hover .postTitle { text-decoration: underline!important; } READ Career overview Retention Specialist - CounselorPersonal Coaches Give Practical Advice and Help People through Significant Life Events Whereas the demand for psychotherapists is expected to decline, people may rely more heavily on personal coaches. Personal coaches direct clients in setting goals and overcoming practical life challenges, without digging into childhood trauma and family dynamics. The required training to become a personal coach is much less than a typical psychologist. Capella University offers a useful degree for professionals wishing to start a career as a personal coach: Master of Science in Counseling Psychology. Landscape Architects Tackle Large Projects with Few Technical Hassles Becoming a landscape architect is a convenient way to take over large architectural projects with little educational background. Because of the minimal technical requirements, landscape architects may be able to complete entire projects with an architect associate degree, such as: Associate Degree in CAD and Architectural Drafting from Westwood College. A more extensive list of campus-based and online degree programs is available through College-Pages.com, the leading education and career resource website. .u2cb921c0f0649d1b5c301ed1aa35692d { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u2cb921c0f0649d1b5c301ed1aa35692d:active, .u2cb921c0f0649d1b5c301ed1aa35692d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u2cb921c0f0649d1b5c301ed1aa35692d { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u2cb921c0f0649d1b5c301ed1aa35692d .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u2cb921c0f0649d1b5c301ed1aa35692d .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u2cb921c0f0649d1b5c301ed1aa35692d:hover .postTitle { text-decoration: underline!important; } READ Find Art and Humanities Online Degree ProgramsRelated ArticlesEarning Your Online Masters Degree in Education to Secure Your FutureFind General Online Degree ProgramsHow to Handle a Group InterviewAssociate in Business 3 Innovative Business Careers that Allow Professionals to Work from HomeOnline RN to BSN Does Education Make a Better NurseYou and a Career in Advertising

The Effect Of Iq Scores - 1011 Words

James Flynn (1984, 1987, 2007) conducted comprehensive studies of several intelligence tests and he concluded a long-term upward tendency of performance of IQ scores, by approximately 1 IQ point per every 4 to 5 years. This tendency is termed as Flynn effect by Herrnstein and Murray (1994) and it varies in different countries over different time periods. For example the United States developed by 3 points every decade between 1932 and 1978, in Estonia by 1.65 points between 1932 and 2006, Japan gained 7.7 between 1940 and 165, Argentina s gains was 6.91 between 164 and 1998 (Williams, 2013). However, this must be interpreted with caution as the progression of the IQ increase does not necessary mean that the general intelligence advanced (Urbina, 2014). The Flynn effect can be explained by several approaches however these interpretations are not completely explanatory and some have been found contradictory. A multi level environmental explanation was provided by Niesser (1998), he ar gues that the IQ rise occurred due to the tendency which took part in the second part of the 20th century in some countries where better nutrition, improved care during pregnancy, urbanization, schooling, television, greater environmental complexity and pre-school surroundings were found. Regarding schooling and education difficulties arise, as education is unlikely to cause the changes in all data sets (Williams, 2013). The Flynn effect was rather found in non-scholastic factors, meanwhileShow MoreRelatedIntelligence Is Defined As General Cognitive Problem Solving Skills1449 Words   |  6 Pagesability to think and reason. IQ score is a standardized way of comparing this ability with the majority of people the same age as you are. A score of 100 means that compared to these people in your general age group that you have basically an average intelligence. Psychologists say those scoring in a range of 95 to 105 are of a normal intelligence or have an average IQ. There have been man y critiques about the use of IQ tests mainly on the uncertainty of the IQ score due to the external factors thatRead MoreThe Effects Of Motor Skills On Children1283 Words   |  6 PagesThis was done by comparing two different groups of typically developing children, one being a language matched group and the other being a nonverbal IQ matched group. Previous work shows that children with IQs below 70 may be compromised regarding motor skill so this study only used children with IQs above 80. The study separated out subtest scores for each broad domain of the M-ABC2, which will give a more detailed profile. Method The group used to study was acquired from three groups of childrenRead MoreThe Measure Of Intelligence : Intelligence1049 Words   |  5 Pagesfrom simply assessing a person’s knowledge, to testing reasoning skills. However, these tests tend to fail in the most key part in testing intelligence: Intelligence is widely considered a constant characteristic throughout a person’s life, and these scores on the tests can be easily affected by factors such as sickness and practice. Intelligence can be defined in many different ways. It has been defined as â€Å"An index of intelligence originally computed by dividing a child’s estimated mental age byRead MoreHow Socioeconomic Status Affects Cognitive Development of Children1722 Words   |  7 Pagesfamilies (Hanscombe, Trzaskowski, Haworth, Davis, Dale, and Plomin, 2012). Other studies have reported an effect in the opposite direction. Since the results on intelligence and genes were varied, the researchers looked into environmental factors that may affect the intelligence in children. In the research they used 8716 twin pairs from the Twins Early Development Study, and replicated moderating effect of SES on children’s intelligence at ages 2, 3, 4, 7, 9, 10, 12 and 14 to find lower heritability inRead MorePrevalence Of Depression And Autism Spectrum Disorder1334 Words   |  6 Pagesadolescents on the autism spectrum with high IQ will be more likely to experience depression. participants will be 50 adolescents between 13 and 18 years of age formally diagnosed with autism spectrum disorder. participants will complete the depression related questions from the depression anxiety stress scale (DASS) which will be administered by their respective psychologist. the participants DASS score will be measured against IQ score. participants with higher IQ scores will be more likely to experienceRead MoreIntelligence, Cognitive, And Cognitive Psychology1543 Words   |  7 Pagestouched on whether intelligence is determined exclusively by genes or by the environment of the individual. Most definitions of intelligence are reflected by Intelligence Quotients tests, or IQ tests, which measure differences between mental processes between individuals. Alfred Binet is the creater of the Binet IQ test, which became the most used cognitive assessment test ( Binet 1916, http://www.stanfordbinet.net/). However, other definitions for intelligence have come up over the years such as theRead MoreTo What Extent Does Genetic Inheritance Influence Behavior?974 Words   |  4 PagesSWB scores between the MZ twins was 0.44 and 0.52 between MZA twins. The correlation between DZ twins was close to zero and similarly for DZA twins as well. In all, the correlation was less than 0.05 between happiness and educational levels, income, social status, marital status, and religiosity. Therefore, according to the results, factors like education, money, or martial status have very little long-term effect on happiness. Lykken concluded that genetics have by far the strongest effect on happine ssRead MoreThe Validity And Reliability Of The Measure1042 Words   |  5 PagesScale of Intelligence 2nd edition for adults (WAIS-R; Wechsler, 1981). In order to calculate the final IQ, the raw scores are converted into a standardized scale. Whitaker and Wood (2008) showed, through analysing the WISC-III, that the standardization of sub scores into one score (such as standardizing results to out of ten or one hundred) will systemically result in some participants’ IQ being higher than it would be without the conversion (Wechsler, 2004; Whitaker, 2010). So, the validity ofRead MoreThe Relationship Between Birth Order and Intelligence Essays1178 Words   |  5 Pagesnumerous researchers studying about this subject to find whether firstborns generally have a higher IQ scores than their siblings. Some scientists conclude that birth order strongly influents intelligence; however, others oppose to this, claiming that birth order has no effect on intelligence. In this paper, my study deals with the birth order effects on intelligence. Investigation about the birth order effects first started in the late nineteenth century. Several researchers have claimed that the relationRead MoreThe Intelligence Quotient Test: Development and Usage699 Words   |  3 PagesThe Intelligence Quotient (IQ) test was first developed in 1904 by Alfred Binet and has been used since to classify individuals usually students according to their performance on the test. Supporters argue that IQ tests enable educators to identify gifted students, as well as those who need special help, (Gaunle, 2011). Medina (2002) notes that IQ tests have been misused but that they also end up helping promising lower-class students get into good schools. In spite of their potential to reveal

Program Improvement Opportunities Free Essays

Program Evaluation Opportunities Locating program strengths and weaknesses are areas in which a system of collective information about a programs activities, characteristics, and outcomes provides opportunity for program improvements. An evaluation process raises questions such as is the program planned to meet the desired goals, for example, meeting the needs of the target population if any inclusive to the program. Monitoring the program and raising questions regarding the progress of program implementation and the consequences of the program not being implemented as intended. We will write a custom essay sample on Program Improvement Opportunities or any similar topic only for you Order Now Assessing the impact of a program, for example, goal effectiveness, valuable lessons, and unanticipated effects adhere to providing opportunities for program improvements. Program evaluations can improve a program by eliminating flaws in which cause weaknesses such as, inadequate staff training. Program evaluations can assist program managers in refining and improving their program with a description of how the program is functioning. Program evaluations are especially informative in reference to funder perspectives from collective information regarding program costs, cost effectiveness, and future costs. In conclusion, in order for any to program to be successful there are many types of evaluations and processes any director has to go through in order for the program to be successful within any community. The funders will raise questions if the funding organization feels certain questions are not answered. These questions can include how the director of the program plans on addressing the targeted populations’ constant need for services and if the director plans on upgrading any of the programs services it has already been providing to the surrounding community and the targeted population. By doing this any and all programs can be very successful throughout the entire existence of the program or organization. References Yuen, F. Terao, K. (2003). Practical grant writing program evaluation. Pacific Grove, CA: Brooks/Cole—Thomson Learning. How to cite Program Improvement Opportunities, Papers

Digital Forensics and Cyber Crime †Free Samples to Students

Question: Discuss about the Digital Forensics and Cyber Crime. Answer: Introduction Considering the investing opportunities in the emerging tablet and gadget market, it can be said that there are several opportunities of earning moir profits and revenues. However, it has always come as a surprise to the global market that Amazon has occupied most of the non-Apple tablet market with their game-changing invention, Kindle Fire. The product was a new entrant in the global tablet market. Before Kindle Fire, Apple had occupied most of the market; however, later Amazon and Apple both occupied around eighty percent of the market share (Hill, Jones and Schilling 2014). In this competitive market, Amazon brought their unique and innovative device, Kindle Fire, which encompasses and enhanced experience for the customers with its innovative functionalities and features. Therefore the target customer segment of Kindle Fire was attracted towards the product as it reflected the characteristics of a premium quality device, even if it was placed at a competitive range comparing to t he other tablets in the market (Peppard and Ward 2016). Mostly the Kindle Fire is a product that combines two different products at one time and created a gorgeous synergy so that the individual customers experience something great. Within an average price range the device is offering various functionalities to the customers. Therefore, this essay performs a detailed analysis of the case of Kindle Fire struggle in the tablet market and their existing market and competitor analysis. The essay will also discuss their possible strategies in the market and recommendations will be made accordingly. General environment analysis While assessing the general environment for the Kindle Fire, it should be noted that while the product entered the market, there were existing products such as, android tablets and Apple I pads. The kindle came with comparatively lower prices which cost around $199; it was not put in the higher group like the other android tablets, yet it was providing all the necessary functions. While the other tablets cost around $499 to $799, Kindle offered a all the facilities in lower prices. Along with that, if the features of the Kindle are compared with other existing gadgets, the Kindle Fire seemed to be more long-lasting, capable of storing more contents and more compact (Barney 2014). The device was also connected to the direct store of Amazon. However, Kindle Fire was not able to meet all the specifications that were offered by the other tablets and I Pads. Comparing the Kindle with the other E-readers, it can be seen that the market prices of the E-reader dropped to a great extent. The prices were less than $100 as an outcome of the price war after the entrance of Kindle. In such a scenario, the E reader started to offer more functionalities to the customers such as streaming the video contents, playing games, colorful display etc. However, at the same time the less prices e readers could not offer maximum power usages. Even though the screens were coordinated with the eyes while glaring, the device could only provide primary reading which refers to the simple focus on one specific task at one time (Hill and Jones 2013). However, the E reader seemed to have a long productive life than the Kindle. Therefore, it can be seen that within the general tablet and gadget market, there were huge ups and downs after Kindle Fire enters the market. Overall it can be said that the Kindle Fire had appeared falling between the tablets and E-readers on several fronts. Even though the price of the Kindle fire was high comparing to the E-readers, but it was quite lower compared to the android tablets. If the entire situation is evaluated with more granular details, it can be said that the positive features of the device such as more storage area, incorporated text book features, durable and children friendly features enhance the allover experience of the readers. Other features of the Kindle fire such as the providing color images, and the enhanced access to the market place of Amazon had contributed to the popularity of Kindle Fire, mostly due to its durable, compact and tactile features. As stated by Ede and Ackermann (2013), there have been several researches on the fact that even if the device was offering more functionalities and features, it was placed in the premium range price in comparison to the e-readers. Wheelen and Hunge r (2017) has stated that, it was mostly due to the fact that Kindle was offering more use cases compared to e-readers such as gaming, video content, accessing applications and several others. However, it was not really comparable to the quality and breadth of the use cases that were offered by the existing android tablets. Therefore, the price of Kindle Fire was kept somewhere in between so that it can be positioned well in the market. Industry and competitor analysis The industry and competitor analysis is a major analysis for managing the brand more strategically. Porters five forces model is one of the significant tool that helps to understand the business environment and its competitive nature, especially this model is more significant in identifying the possible profitability of the strategies. There are five factors in the model: While evaluating the rivalry in the global market, due to constant competitions in the market, Amazon had to provide a large amount of discount for the original e-books to a considerable rate. Moreover, due to the price wars, the company had to ensure that they get a competitive edge in the market. In addition to that, due to increasing competitors in the market, many organizations had made an attempt for offering all of their contents across different proprietary platforms; therefore it was quite obvious that the exclusivity started to increase during the time (Slack 2015). On the other hand, Amazon also did not have the opportunity like other competitors of having both the digital and physical presence in the market. Therefore it also impacted the popularity of the Kindle fire. It should also be noted that the intense competition in the market had also decreased the product life cycle of Kindle Fire. Amazon has a massive reach to its targeted customer base through different distribution channels; however, Amazon has also started selling its e-books through various other platforms such as the android and IOS devices ((Bettis et al 2016). However, it made the entire situation a little difficult for the consumers who were already using the Kindle Fire device as they were not being able to access any other content other than the content provided by Amazon. The prices were reduced to a great extent as well. It should be noted that the prices had dropped which eventually boosted the purchasing power of the buyers. Moreover, they started to switch costs as the other platforms were offering the similar services in low costs (Gamble and Thompson 2014). Other than that, the increased numbers of the organizations entering the global tablets and gadgets market, Amazon had to provide more variety to the customer base as well. Threat of Substitution A major threat to the business of Kindle Fire was the traditional book and publishing industry. Quiet a large customer base does not want to opt for the E-books or Kindle to avail the conventional brick and mortal approach and buy the physical magazines and books. Other than that, the satellite and cable TV, DVD, computer, laptops are significant substitutes for streaming the necessary contents (David and David 2016). The gaming consoles are also popular alternates for playing games in the tablets. There are also the issue of piracy which indicates to the illegal downloads of movies, books, music, TV shows and other events that are available online. Therefore these have made the popularity of Kindle a little down in the global market. There are continuous new entries in the tablets and gadgets market, therefore Amazon always has to offer innovative features and discounts to the customers. The organization always has to reevaluate their policies so that they do not lose the competitive edge in the global market. After introducing the Kindle Fire in the market, it is quite necessary for the brand to evaluate their internal environment and find out the primary strengths, weaknesses, opportunities and threats in the market. Amazon has a large warehouse space of around twenty five million square feet which is helpful for the company to produce devices in bunk numbers. Also, Amazon has occupied around ten percent of the e-commerce market in America which has enhanced their way of being the market leaders other than Apple. Amazon is also known for their capability of bringing more innovation to their products. The organization also aligns their long term interests with that of the stakeholders and the customers. Amazon also provides the facility of Amazon prime in the Kindle Fire which has helped the company to build a new consumer base which has motivated the customers to shop first at Amazon (Goetsch and Davis 2014). Kindle Fire has also increased the level of efficiency of logistics usage of the customers. Kindle fire also provided convenient options for the users to search different contents and download them without any wire as well. The company has also convinced the famous international publishers t o digitize their contents. Bergh et al. (2016) also indicated that Kindle Fire also has a record of being sold out within three hours of its release which also brings back the memories of first generation I Pad release. Kindle also has implemented its supply chain service with a low distribution cost in comparison to the books and any other content available. In addition to that, Amazon had also used their previous conventional model with the lower margins with a large delivery scale. After bringing Kindle Fire in the market, Amazon has faced a huge declination in its stock prices. Amazon has faced around $40 to $45 decline (Ritala, Golnam and Wegmann 2014). Other than that, the device also does not endorse the online sharing of e-books and magazines. Kindle Fire has several opportunities in the market as it is one of the most innovative products with innovative logistics. The product is also associated with the Amazon Web Service which helps the company to generate more revenues which are growing in a substantial way. The device also comes with provided service of Amazon Prime which enhances the chances of customers being more loyal, therefore it also contributes in increasing the customer base as well (Kantor and Streitfeld 2015). Amazon had known the e-book market from before; therefore it is much easier for them to make progress in the global market. The company has also sold the device at a cost that increased the numbers of units that have been sold which eventually increased the purchased content as well. The intense tension between the primary investment of Amazon and the public market investors can be a serious threat to the business of Kindle Fire. The constant issues with the digital rights management has also acted as a hindrance to the business. Also, there are several new entrances in the market such as BN which has forced the company to give huge discounts on Kindle. Amazon has planned to capture the targeted customer base before they could even think of any other similar products (Goetsch and Davis 2014). On the other hand, the competitors have already copied the model of Kindle Fire and capitalized it. Another issue with Kindle is that there is no physical store of Amazon; therefore the company cannot compete with the free access like the other competitors. Therefore their business faces a setback here as well. The tablet and gadget market is moderately weak. There are difficulties in shielding the specific designs of the hardware of the tablet as piracy is a major issue for such organizations. Therefore, the company may use the platform strategy while entering the market. The word, platform, refers to the atmosphere or the environment which can connect various groups for deriving mutual benefits. The platform strategy is the approach for entering the market that tends to revolve around the job of allowing the participants of the platform and benefit from others presence. The conventional competitive strategy indicates that the consumers can mostly determine their own willingness of paying for the service or the product in an independent way (Barney 2014). This theory may break down while comprehending the platform as the participants of the platform, therefore it can be seen that the participation is mostly interdependent with the other choices of any other users. Therefore platform strategy requires a discrete tool for helping the managers and the entrepreneurs to manage the forthcoming challenges of creating and capturing the value. Therefore, it can also be said that the platform strategy can be very much critical in building the platform. There ma y be several ways for doing that, however a solid and well-organized platform strategy would help the company to attract customers and makes the technological advancements a core part of the entire eco system. The most significant part of the platform strategy is to seed the users. It is quite difficult at that point as there are possibilities that the strategies can anytime backfire. Therefore the companies should always have a specific control over its strategies so that they do not lose focus. Furthermore, the platform strategy is a combination of three specific tools namely, the toolbox, the magnet and the matchmaker (Ede and Ackermann 2013). The toolbox is used for creating the connections which makes the entire activity easier for other people who are plugging into that specific platform. For example, Wikipedia tend to provide its writers with the mechanism of collaborating with other writers on any article. The magnet is the one which tend to pull the interested participants to the platform with a social gravity. When the platform is associated with transactions, both the consumers and producers tend to achieve the critical mass (Wheelen and Hunger 2017). The match maker is the one that fosters the value flow with making necessary connections between the consumers and producers. The correct data is the most significant part of a victorious matchmaking which also tends to distinguish the platform from any other business model. The matchmaker tends to capture the data regarding the leverages and participants for facilitating the connections between consumers and producers. For instance, it can be said that Google tends to match the demand and supply of the online contents and other marketplaces such as flipkart, ebay ten to match the relevant products with the buyers. The platform strategy is very much useful for the business that wants to build a better customer base. Therefore it can be very much helpful for tracking the requirements of the customers and reaching them as soon as possible. Recommendation Amazon can utilize this platform strategy as an encouragement of the external innovators to the organization for adapting the platform of the company as their own and that may also lead to designing the complementary innovations. For instance, Google, Microsoft and in the recent times Facebook has started uing their API or Application Programming Interfaces for allowing others in developing the applications which is capable of interacting with the products. Apple has also used this strategy in their Iphone, Ipod and Ipad with leveraging the Itunes. Every hardware products are made of valuable external media contents that the Itune offers. Therefore Apple can also share their revenues with the owners of the content. Therefore, Amazon can amass a great amount of external contents for offering to the Kindle Fire. However, initially they may not be capable of sharing the revenues with the providers of the contents like Apple does, however it will not lose money in the manufacturing the d evices. If Amazon turns the Kindle Fire and Amazon prime into the platforms, they may be capable of delivering a huge range of digital media contents. Therefore they can easily get a competitive advantage in the tablet and gadget market. Platform leadership is another concept which consists of the scope and relationship with the complementors. According to Slack (2015) Amazon has previously defined the scope as the method of enhancing the performance of the device and the experience of the users with Kindle Fire. In place of using the Android browser, Kindle can develop its own browser which will further allow the flash content delivery, high speed streaming and smooth integration with other devices. Kindle Fire can also develop a different application, especially for this device, for operating. This application will allow the users to access a huge range of books that have already been accessed by the Iphone and Ipad users. Therefore, with the own platform, Amazon will have a beneficial relationship with the complementing entities. It will also help them to get a competitive edge in the market. The Kindle fire can also use a modified version of the operating system of android, therefore it will have a small gateway to the android market as well. With this strategy, Amazon will be capable of having a controlled and distinct user interface which can keep the processing speed and memory integrated. Other than that, it will also allow the organization to operate the android applications in a smooth way and it can also offer the applications in a new way through the android market. A modified OS can work smartly as it will allow the kindle fire device to close and open at the same time. Therefore the users can enjoy such added facilities with the Kindle fire device. Even though creating an own browser for mobile can be very much effective, therefore may be issues with it as well. However, Amazon can also increase the potentiality of Kindle fire with network externalities. The company can enjoy the indirect networking effects from the developers of the application; therefore the platform can get access to more users. Utilizing the indirect networks from thee advertisers, content providers and developers can bring the content delivering platform to a new direction. Conclusion In conclusion it can be said that, if Amazon Kindle Fire opts for such strategies, they can compete with other brands in the global market. Therefore, in this way the Kindle Fire can become a significant player in the market. Reference list Barney, J.B., 2014.Gaining and sustaining competitive advantage. Pearson Higher Ed. Bergh, D.D., Aguinis, H., Heavey, C., Ketchen, D.J., Boyd, B.K., Su, P., Lau, C.L. and Joo, H., 2016. Using meta?analytic structural equation modeling to advance strategic management research: Guidelines and an empirical illustration via the strategic leadership?performance relationship.Strategic Management Journal,37(3), pp.477-497. Bettis, R.A., Ethiraj, S., Gambardella, A., Helfat, C. and Mitchell, W., 2016. Creating repeatable cumulative knowledge in strategic management.Strategic Management Journal,37(2), pp.257-261. David, F. and David, F.R., 2016. Strategic management: A competitive advantage approach, concepts and cases. Eden, C. and Ackermann, F., 2013.Making strategy: The journey of strategic management. Sage. Frynas, J.G. and Mellahi, K., 2015.Global strategic management. Oxford University Press, USA. Gamble, J.E. and Thompson Jr, A.A., 2014.Essentials of strategic management. Irwin Mcgraw-Hill. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Hill, C.W. and Jones, G.R., 2013.Strategic management theory. South-Western/Cengage Learning. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Iqbal, A., Alobaidli, H., Marrington, A. and Baggili, I., 2013, September. Amazon kindle fire HD forensics. InInternational Conference on Digital Forensics and Cyber Crime(pp. 39-50). Springer, Cham. Kantor, J. and Streitfeld, D., 2015. Inside Amazon: Wrestling big ideas in a bruising workplace.New York Times,15, pp.74-80. Morden, T., 2016.Principles of strategic management. Routledge. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Resca, A. and Spagnoletti, P., 2014. Business Development Through Digital Transformation: The Evolution of Amazon. Com. InInformation Systems, Management, Organization and Control(pp. 163-177). Springer, Cham. Ritala, P., Golnam, A. and Wegmann, A., 2014. Coopetition-based business models: The case of Amazon. com.Industrial Marketing Management,43(2), pp.236-249. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education. Shraim, K.Y., 2014. A Case Study of Mobile Technology-enabled English Language Learning: the Amazon Kindle e-Reader Initiative in Palestine.International Journal of Interactive Mobile Technologies (iJIM),8(3), pp.25-31. Slack, N., 2015.Operations strategy. John Wiley Sons, Ltd. Stead, J.G. and Stead, W.E., 2013.Sustainable strategic management. ME Sharpe. Wheelen, T.L. and Hunger, J.D., 2017.Strategic management and business policy. pearson.

Societys Restraint To Social Reform Essays (1726 words)

Society's Restraint to Social Reform Society's Restraint to Social Reform Of the many chatted words in the social reform vocabulary of Canadians today, the term workfare seems to stimulate much debate and emotion. Along with the notions of self-sufficiency, employability enhancement, and work disincentives, it is the concept of workfare that causes the most tension between it's government and business supporters and it's anti-poverty and social justice critics. In actuality, workfare is a contraction of the concept of "working for welfare" which basically refers to the requirement that recipients perform unpaid work as a condition of receiving social assistance. Recent debates on the subject of welfare are far from unique. They are all simply contemporary attempts to decide if we live in a just society or not. This debate has been a major concern throughout history. Similarly, the provision of financial assistance to the able-bodied working-age poor has always been controversial. On one side are those who articulate the feelings and views of the poor, namely, the Permissive Position, who see them as victims of our society and deserving of community support. The problems of the poor range from personal (abandonment or death of the family income earner) to the social (racial prejudice in the job market) and economic (collapse in the market demand for their often limited skills due to an economic recession or shift in technology). The Permissive View reveals that all participants in society are deserving of the unconditional legal right to social security without any relation to the individual's behaviour. It is believed that any society which can afford to supply the basic needs of life to every individual of that society but does not, can be accused of imposing life-long deprivation or death to those needy individuals. The reason for the needy individual being in that situation, whether they are willing to work, or their actions while receiving support have almost no weight in their ability to acquire this welfare support. This view is presently not withheld in society, for if it was, the stereotype of the 'Typical Welfare Recipient' would be unheard of. On the other side, the Individualists believe that generous aid to the poor is a poisoned chalice that encourages the poor to pursue a life of poverty opposing their own long-term interests as well of those of society in general. Here, high values are placed on personal choice. Each participant in society is a responsible individual who is able to make his own decisions in order to manipulate the progression of his own life. In conjunction with this opinion, if you are given the freedom to make these decisions, then surely you must accept the consequences of those decisions. An individual must also work part of his time for others (by means of government taxing on earned income). Those in society who support potential welfare recipients do not give out of charity, but contrastingly are forced to do it when told by the Government. Each person in society contains ownership of their own body and labour. Therefore anything earned by this body and labour in our Free Market System is deserved entirely by that individual. Any means of deducting from these earnings to support others is equivalent to criminal activity. Potential welfare recipients should only be supported by voluntary funding. For this side, welfare ultimately endangers society by weakening two of it's moral foundations: that able-bodied adults should be engaged in some combination of working, learning and child rearing; and secondly, that both parents should assume all applicable responsibilities of raising their children.(5) In combination of the two previous views, the Puritan View basically involves the idea that within a society which has the ability to sufficiently support all of it's individuals, all participants in the society should have the legal right to Government supplied welfare benefits. However, the individual's initiative to work is held strongly to this right. Potential welfare recipients are classified as a responsibility of the Government. The resources required to support the needy are taken by means of taxation from the earnings of the working public. This generates an obligation to work. Hence, if an individual does not make the sacrifice of his time and energy to contribute their earnings to this fund, they are not entitled to acquire any part of it when in need unless a justifiable reason such as disability is present for the individual's inability to work. The right to acquire welfare funds is highly conditional on how an individual accounts for his failure in working toward his life's progression by his own efforts. Two strong beliefs of the Puritan Position are;

Five Different Companies Business Level Strategy †Business Essay

Five Different Companies Business Level Strategy – Business Essay Free Online Research Papers Five Different Companies Business Level Strategy Business Essay Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries and include the leading soft drink products in most of these countries. The Coca-Cola Company (Coca-Cola) manufactures, distributes and markets non-alcoholic beverage concentrates and syrups, including fountain syrups, in the world. It manufactures and sells non-alcoholic beverages, primarily carbonated soft drinks and a variety of non-carbonated beverages. It is operating in North America, Africa, East, South Asia and Pacific Rim, Europe, Latin America and North Asia, Eurasia and Middle East. Finished beverage products bearing its trademarks are sold in more than 200 countries worldwide. The coca cola company follows differentiation strategy. Coca cola spends enormous amounts of money in advertising to differentiate and create a unique image for their products. It provides different products to the customers and has been very much successful in gaining a leading position among the competitors. Amreteck ® Group (AG) is a pharmaceuticals service company specializes in arranging investment funds/investors and supports mergers for the pharmaceutical companies in USA South Asian countries. AG also helps pharmaceutical companies to export its products in Least Developed Countries (LDC) including finding local distributors and complete products registration process. AG has signed an agreement with one of the well-known Pharmacy Company in Bangladesh to export its products to the LDC countries and arranging investment funds for its proposed second manufacturing plant in Gazipur, Bangladesh. It is involved with local Bangladeshi pharmaceutical companies to reap the benefit of low cost business environment in Bangladesh. AG is following this low cost strategy to search for new ways in reducing production cost, developing new products that can be manufactured more cheaply and marketing managers to find ways to lower the costs of attracting customers. Toyota Motor Corporation primarily conducts business in the automotive industry. Toyota also conducts business in the finance and other industries. Its business segments are automotive operations, financial services operations and all other operations. Its automotive operations include the design, manufacture, assembly and sale of passenger cars, recreational and sport utility vehicles, minivans and trucks and related parts and accessories. Toyota pursues a combined cost leadership and differentiation strategy that is economies of scopes are relevant. A dual focus on both cost leadership and differentiation is often required across the various segments of the value chain. Toyota’s production system is reportedly the most efficient in the world. This efficiency gives Toyota a low cost strategy in the global car industry. At the same time Toyota has differentiated its cars from those of rivals on the basis of superior design and quality. This superiority allows the company to ch arge a premium price for many of its popular models. Thus Toyota seems to be simultaneously pursuing both a low cost and a differentiated business level strategy, which is called stuck in the middle. Nestlà © with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlà © and is today the worlds biggest food and beverage company. We employ around 250,000 people and have factories or operations in almost every country in the world. The Company’s strategies are guided by several fundamental principles. Nestlà ©s existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Companys priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. Nestlà © Company has aimed to build a business based on sound human values and principles. Nestlà © believes in making a long-term commitment to the health and well being of people in every country in the scope of their operations. At Nestlà © Significant differentiation from traditional retail and less price transparency is followed. They follow this differentiation strategy to reduce the risk of complexity of supply chain and lower attractiveness for discounters. PepsiCo, Inc. is one of the worlds largest food and beverage companies. The companys principal businesses include: Frito-Lay snacks Pepsi-Cola beverages Gatorade sports drinks Tropicana juices Quaker Foods Pepsi Co merged with the Quaker Oats Company, creating the world’s fifth-largest food and beverage company, with 15 brands – each generating more than $1 billion in annual retail sales. PepsiCo’s success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people. Pepsi Co follows the differentiation strategy. Their ability to innovate is their competitive advantage. They look for opportunities to capitalize on the value of their brands by creating new products and varieties. By innovating to meet consumer needs and preferences, they fill consumption gaps and contribute to create both healthier and indulgent choices for consumers, and bringing more enjoyment to their lives. Research Papers on Five Different Companies Business Level Strategy - Business EssayNever Been Kicked Out of a Place This NiceMarketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasRiordan Manufacturing Production PlanAnalysis of Ebay Expanding into AsiaTwilight of the UAWOpen Architechture a white paperBionic Assembly System: A New Concept of SelfMoral and Ethical Issues in Hiring New EmployeesGenetic Engineering

Sweden in Review Essay Example | Topics and Well Written Essays - 1250 words

Sweden in Review - Essay Example Sweden is located in Northern Europe within the Scandinavian region. It is between Finland and Norway in the north, and borders the Baltic Sea, the Gulf of Bothnia, Kattegat and Skagerrak in the other sides. The country experiences temperate climate in the south, with notable cold, cloudy winters as well as, cool and partly cloudy summers in the northern region. The family unit is extremely significant in Sweden as it defines issues such as children rights and care. For instance, the father or mother is entitled to a leave until the newly born child reaches age of 18 months. Sweden presents a very family friendly environment in most establishments where structures such as play areas for children are observed. The parents have right of up to 60 days off to care for their children when sick, indicating the significance of the parental role. The society is observably modernized, with each family unit living independently, within the urban regions. In the interior settings, the family ob serves nuclear setting of living. The society of Sweden also observes the role of courtship and marriage which take notable grace time for the partners in the relationship. However, the concern of the female and male roles remains as males are evidently paid better and have more leverages in the social setting. The female roles of being the nurtures does not prevent them from undertaking social responsibilities. The Education Act in Sweden regulates the school system to ensure that there is secure and friendly learning environment for the students.

To be Determined Essay Example | Topics and Well Written Essays - 750 words - 2

To be Determined - Essay Example Through his interpretation of Torah, he emphasized its importance in the life of people who believed in the piety of the soul and body. Hasidism in Hebrew means pious and Besht’s followers came to be known as hasidims and the spiritual movement became popular as Hasidism. Hasidism is known for its ‘piety, humility, and kabbalistic insights which had transformed religious practices and religious authority’ (Mintz, 1992, p10). Besht’s mystical power of healing was contributed to the powers of prayers and purity of heart that is devoted to God. Hasidism spread to other parts of the world through the disciples who propagated the teachings of Besht. The persons who preached the tenets of Torah and spirituality were called Zaddik and later on, were known as Rabbe. The mystic Zaddiks were spiritual guides whose prayers could heal and people came to them in their distress. Hasidims practice simple living and have strong community feeling. Hasidism promotes peaceful co-existence and intrinsically believes in the goodness of people. The basic religious philosophy of Hasidism is centered on the study of Torah, the religious scripture and the mystical powers of prayers. Hence, spiritual leaders or Rabbe are held in high place of reverence. Hasidism primarily believes that people should develop closer relationship with God through daily prayers and good and moral living. Devotion to God is paramount. The study of Torah is essential part of hasidim’s life. Each Hasidic group is guided by the Zaddic or Rabbe who has his own court where people congregate to hear his teachings. The various festivals are important occasions for hasidims to collectively pray at synagogues and purify their soul and body. The Hasidic movement branched out into different Hasidic movement through the Zaddiks in different places. The new Hasidic movement was either named after the spiritual guide or Zaddiks or the name of the place. The

Personal Response on Sexuality Identity Term Paper

Personal Response on Sexuality Identity - Term Paper Example So, it is very clear that the people from these different geographical areas will have totally different notions about sex. I too, being a product of the western society had a broad outlook about sex from the very beginning, though this course has, I think, made me think more critically in sexual decisions. Social factors that have a bearing on my sexuality According to the western, especially American concept of sexuality that prevails among the youth, sex is more of a recreational activity that does not have any connection with morality. It is a male dominated society where the ability to lure as many women as possible is considered a way to prove ones maleness. For females, the credibility lies in the ability to hook a man to ones armpits. The role of media cannot be denied in this social situation. According to reports, 8 out of 10 prime-time shows in America have sexual content; thus making sex a very common thing among the youth, having no emotional or ethical value (Dykeman, D uncan, Irvin, King, n. d.). The liberal view of the society I live in about sex is evident from the result of a survey. As per the survey, nearly 90% Americans believe that boys and girls will not wait until marriage to have sex; and only about 17% people were against oral sex and even they had serious doubts about the achievability of their expectations (NPR/Kaiser/Kennedy School Poll, n.d.). Thus, I found sex as a privilege to be enjoyed since adolescence, though I had little discussion with my parents about sex. Despite the liberal attitude towards sex, I would admit, it seems difficult to have open discussions with parents. In fact, my ideas about sex are all collected from friends and the media. I think it is the social freedom we people enjoy that makes sex very possible everywhere. I know there are countries where people seldom go to clubs, or are strictly under the supervision of the parents. However, being the product of an industrialized society, my parents never put a lot of pressure on me to reveal where I am going and who I am meeting. I think it is common for the youth in my country to have this freedom and as a result I had a well defined sexuality since the very beginning of my adolescence which was highly liberal in nature. Even when I got married, I would admit, I did not think that marriage was in no way going to affect my sexual relations. My perceptions on sex and the role of critical thinking Frankly speaking, I never thought of the role of ethics in sex. Though at times I read here and there about the issues associated with plurality in sex and the advantages of having a single sex partner, it seemed a rather impossible proposition in the society I live in, especially because of the lack of emotional attachment the sexual partners posses to each other. In the society I live in, there has been a gradual deviation from the traditional concept of sex as associated with marriage. Being in a society where sex is in no way connected to wedlock and childbirth, and hence not binding, I, like any other young person in the country, prefer to view sex as a physical need; the result of hormonal changes that needs to be quenched irrespective of marital status. In fact, I had adequate knowledge about STD from media but in my own case, I was not so serious about the diseases. The attitude, like any other youngster of my age, was ‘this won’t happen to me’, but now I think I am about to change. Though I live in a society that allows sex with

Music In Advertising And The Media Media Essay

Music In Advertising And The Media Media Essay Music is all around us. It is a constant in our lives. Although the music that we hear changes over time it is always there. What is in today may be out tomorrow. We hear it in the car in the way to work, and once we get there it is playing in the background in the office. It is at the stores where we shop, in the elevators we ride, during the commercial breaks of our favorite television programs, at the gym where we exercise, and many more places we go. With the astronomical amount of music that surrounds us in our everyday lives is no wonder that companies use it as a median to advertise their services and products to us. Advertising is the means by which on party attempts to convince or entice another into purchasing a particular product or service. It differs from the sort of one-on-one sales pitch an individual might encounter at the point of sale in that it addresses a larger, more general audience (Huron). Advertising is instrumental to the success of businesses. If no one kno ws that the business exists or they have no idea what products or services are offered, how will they get customers? The key to business is to advertise, to make sure that a companys products or services are known to the world. People love music. Combining the two is sheer genius. Music can accomplish many things when integrated with advertisements. In advertising it is used to entertain, as a mnemonic device to trigger memory, and to target a specific demographic. When music is used in advertising for entertainment purposes it makes the advertisement more appealing to its targeted audience. A good advertisement gets and holds the attention of the audience. It is simply used for aesthetic purposes. Creating an attractive advertisement allows it to appeal more to an audience thus engaging the audiences attention. Music is also used in advertising as a technique to aid in memory. Early advertising embraced this technique. Rhyme and repetition were used to keep a brand or name of a product in mind. There are several reasons that consumers purchase certain goods or services. According to an article in The Economic Times one of the major factors in consumer purchasing is the fact that the human brain releases the chemical dopamine in response to the product. Usually sound or fragrance are the stimuli that cause this effect. The reason this happens is that the human mind is complex and Because consciously or not, we calculate purchases based on how they might bring us social status-and status is linked with reproductive success (Dobhal). There are several different options for advertisers to choose from to promote their product or service. There is print, radio, and television to name a few. The following is a brief history of advertisements from print to television: Early print advertisements appeared in the newspaper and as posters with pictures and text in popular locations. This form of advertisement is still in use today and is also successful and is found everywhere from newspapers, magazines, to popular trade journals. Billboards are another form of print advertising, they a rather large signs that are located in a conspicuous location that people will notice (Phillips). Radio advertising is one of the earliest forms of advertisement is mass media. The first speech transmission by radio was in 1915 from New York to San Francisco, five years after this historic day, the first radio program aired. A revolution had begun. With thousands of Americans tuning in to hear the radio programs, this is where advertisers hit the jackpot. Television advertisements soon followed. Since the television has such a broad reach, from the beginning it became an attractive medium for advertisers. U.S. advertising rates are determined by Nielsen ratings which are audience measurement systems that were developed by the Nielsen Research Company. The time of day and popularity of the channel are factored in to determine the advertising rates. The television become commercially available in the 1930s but did not gain popularity until the 1950s. Today 99 percent of households in the United States have at least one TV and 66 percent have three or more. The average American watches one thousand five hundred hours of TV per year (Television and Health). In the early 1980s the interest in using music to advertise dramatically increased. Following a study dubbed the attitude towards the ad which showed that consumers responded negatively towards the manipulative and pressured approach that advertisers were using. The study concluded that consumers were left with a more positive feeling towards the product music was introduced into the advertisements. The study also proved that when pairing popular music with the product consumers would associate the two and if they like the music they would like the product. (Chingning Wang)This approach has been criticized however it the lyrics are catchy and remain in your head the advertiser has effectively accomplished their task. Advertisers originally wrote their own catchy tunes to market a product. These are known as jingles. There are many jingles for products that you may still remember to this day although you havent heard them in years. One such jingle is for Oscar Mayer, and goes like thi s My bologna has a first name. Its O-S-C-A-R. My bologna has a second name. Its Mayer. Oh, I love to eat it every day and if you ask me why Ill say cause Oscar Mayer has a way with B-O-L-O-G-N-A. That is one jingle that most likely has been heard by nearly all Americans. Prior to the 1980s these are the kinds of music that one would here in a commercial occasionally the lyrics of a popular song would be changed to create a theme song for a particular product or service. On one occasion a theme song that was written for coca-cola called Id Like to Buy the World a Coke was re-recorded by the New Seekers as a pop song called Id Like to Teach the World to Sing (The Hilltop Ad: The Story of a Commercial). This song became a hit. The use of previously recorded pop songs was eventually integrated into commercials. In 1985 Burger King used an original song by Aretha Franklin called Freeway of Love in an advertisement to promote the fast food restaurant (TV Commercials in the United States). In 1987 Nike adopted the Revolution by The Beatles to advertise their shoes and other athletic gear as well as using as an effort to overhaul their advertising and marketing campaigns to compete with the number one shoe brand at the time which was Reebok (The Pop History Dig). An interesting but unproven theory is subliminal messages. A subliminal message is a hidden message within a commercial, music, or even a movie. These messages are meant to be unnoticed by the listener yet they are meant to provoke the listener to respond in some way. According to an article by Robert Fink in the Journal of Ancient of Ancient Music advertisers have claimed that they can make anyone buy anything by including subliminal messages within their advertisements (Fink). In 1957 James Vicary, a market researcher stirred up trouble with consumers when he announced that by embedding subliminal messages in the music of radio advertisements he could persuade consumers to purchase anything. The public feared that this was true and thought that they were being hypnotized with advertisements (Crossen). One company that probably comes to mind when you think of music and advertising is the popular soft drink Pepsi. The company, PepsiCo has a history of mixing popular music into their advertisements. Some of the many artists Pepsi featured in their advertisements include Michael Jackson, Britney Spears, Akon, Bob Dylan, and many more. PepsiCo is a very successful company. Consumers are bombarded with music and advertisements throughout their typical day. Advertising is a powerful and effective tool, it is meant to inform the listener of the product or service, and then persuade them to purchase it. It is obvious to point out that the better an advertisement is the more effective it will be at persuading the customer to purchase the product. Advertisers employ many techniques some of which are peer pressure and manipulation. Advertisers target an audience and use these techniques to try to convince the listener that they will be part of the in crowd if they purchase the product. This is a highly effective form of advertisement. Advertisers target a specific demographic such as 18-24 year olds. To use music effectively in this demographic they would obviously use music that most 18-24 years olds would listen to and not something like classic rock although some people in that demographic may enjoy classic rock they are trying to reach the majority. Think about this, can you remember a particular jingle or song and automatically associate it with a product. I am sure that most everyone can. Researchers have shown that the most effective commercials advertisements are the ones that stir up emotion and create an association with the product (Vaughn). Since people are bombarded with so many advertisements every day advertisers are increasingly using unconventional techniques. One such technique involves the use of incongruent advertisements. This is where advertisers mix things up a little. They use music and other art that would normally be unexpected. This works because of something called brand schema which is when a person becomes so familiar with a product from advertisements it becomes almost invisible to them, they dont really pay much attention to it. Advertisers now are trying to mix it up and once again regain their attention to the product that they are selling. This research was conducted to determine the impact of audiovisual congruency in ads and the moderating role of product involvement on three aspects of consumer response: attention to the ad, attention to the brand, and purchase intentions. The participants were shown one of eight TV ads for 30 seconds, afterward they were asked to rate the ads on several dimens ions. The results indicated that congruent product and music type invoked favorable responses from the consumers. (Lalwani). What is it about music that makes it so important in advertisements? First and foremost, it is so much easier to remember a song or jingle than spoken words. Second, it is entertaining. Whether the listener really cares about the product or not they may create a mental association with the song and the product. Imagine this scenario, two friends are talking and one says that they are in need of a cleaning service for their home but are new to the area and have no idea who to choose. The other friend says I just heard an advertisement on the radio for a cleaning service, I dont know their name but they have that catchy song in the advertisement. The friend in search of the service replies with Oh yeah, I heard that too. Ill give them a call. The advertiser has created a successful advertisement and the music or song that they chose was to thank. This is a scenario that occurs quite frequently and advertisers count on this. As you have seen, music is everywhere it is no wonder that advertisers tapped into the music source. Music is a beneficial and constructive addition to our society. It has many purposes and definitely holds its own in advertising. The business of advertising has clearly come a long way in the United States, from only having print advertisements available to the creative and catchy television and radio advertisements. Just think, if you had to watch a commercial without music, you would just be listening to someone talk. There wouldnt be catchy lyrics to aid in your memorization of the product nor would it even be interesting. Advertisers hit big when they integrated music and advertisements. Next time you are watching television or listening to the radio pay attention to how many of the advertisements contain some form of music, whether its a pop song, a creative jingle, or just a little background music.

Half Brothers - How far can you sympathise with Helen, Gregory, William :: English Literature

Half Brothers - How far can you sympathise with Helen, Gregory, William Preston and the narrator of the tale? How does Elizabeth Gaskell guide your response? HALF BROTHERS How far can you sympathise with Helen, Gregory, William Preston and the narrator of the tale? How does Elizabeth Gaskell guide your response? Out of all of the characters in the story, I think that Helen and Gregory are the two that are easiest to sympathise with. William Preston is a harder character to sympathise with. The way that Elizabeth Gaskell portrays these characters in the tale, is a great influence on these thoughts. From beginning to end, Helen seems to have led a very tragic life. The start of the story consists of a very depressing amount of death and poverty and this could trigger a sympathetic reaction from the reader. After three years with her first husband, he dies of tuberculosis and leaves her with a young child, barely able to walk and many burdens such as a lease on their farm that she is stuck with for another four years. As if that wasn't enough, half of the stock on the farm was dead and the rest had to be sold to deal with 'more pressing debts'. All this made her life very difficult as there was no immediate source of income. The way all of this information is provided to the reader is also a reason for the quantity of sympathy generated for Helen. All of these tragic events in Helen's life are included in one single sentence. This gives the reader the impression that all these events happened within a very short time of each other. This would generate even more sympathy for Helen. Immediately after this one, massive sentence full of tragedy, and financial problems, Elizabeth Gaskell reveals that Helen is expecting another child. Here, a lot of emotive language is used, like 'sad and sorry' that trigger sympathy. Terms like 'lonesome dwelling' are also included. This suggests that Helen leads a very lonely, sad life. With winter approaching, Helen's future looks very bleak. At this point, Helen's sister 'Fanny' goes to stay at the farm to keep her company and help out. They planned ways to make money and for a short time, Helen's life began to look up. However, soon, Helen's daughter took ill of scarlet fever and within a week, she died. At this point, Helen was described as stunned by this blow. The fact that Helen did not cry almost gave the impression that Helen was so used to death that she had been 'hardened' by past experiences.

Aging and Disability Worksheet Essay

Part I Identify 2 or 3 issues faced by the aging population. 1.Employment discrimination 2. Poverty 3. Inadequate care Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. †¢What is ageism? How does ageism influence the presence of diversity in society? According to Schaefer (2012), ageism is a term which refers to prejudice and discrimination against the elderly. â€Å"Ageism reflects a deep uneasiness among young and middle-aged people about growing old† (Schaefer, 2012, p. 395). Our society looks to youthfulness as successfulness; therefore, the elderly threaten those who want to be young and successful; thus influencing diversity in society. The elderly are seen as unessential, unneeded, and a constant reminder we one day will be old as well. So we shy away from associating with the elderly; so we do not have a constant reminder of our own ageing and immortality. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. †¢What is the Age Discriminitation in Employment Act (ADEA)? How does the ADEA address issues for the aging population? â€Å"The federal Age Discrimination in Employment Act (ADEA) which went into effect in 1968, was passed to protect workers 40 years of age or older from being fired because of their age and replaced with younger workers who  presumably would receive lower salaries† (Schaefer, 2012, p. 396). The ADEA provides a resource when there are suspicions of age discrimination in the workplace when it comes to hiring or not promoting or training ageing workers. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. †¢What is being done to address the issues you identified? Many companies have been taken to court and charged with violating the ADEA. â€Å"According to the Equal Employment Opportunity Commission, between 1999 and 2004, complaints of age discrimination rose more than 41 percent† (Schaefer, 2012, p. 396). Some studies suggest older workers are more of an asset to their employers, are absent less often and are more effective salespeople than their younger co-workers; therefore, diminishing the stereotype of the older employee is a less valuable employee. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. †¢Is the number of aging population expected to rise in numbers or decrease? The aging population is expected to increase significantly will into the twenty-first century. With the decline in mortality rates and the baby boomer generation aging the â€Å"proportion over age 65 increases from less than on in 10 in 1960 to almost one in four by 2050† (Schaefer, 2012, p. 395) Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. †¢What types of legislation may or may not be affected by the aging population? The ADEA is one type of legislation which has affected the aging population;  ensuring they have recourse if discriminated against in the workplace. Today the Affordable Care Act will affect the aging population; however, to what extent is still uncertain at this time. Legislation which concerns pension provisions is another area which will directly affect the ageing population. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. †¢How does poverty affect the aging population? â€Å"The aged who are most likely to experience poverty are the same people more likely to be poor earlier in their lives; female-headed households and racial and ethnic minorities. Although overall the aged are doing well economical, poverty remains a particularly difficult problem for the thousands of older adults who are impoverished annually by paying for long-term medical care† (Schaefer, 2012, p. 397). Will the Affordable Care Act ease the burden faced by the elderly who are impoverished by debilitating long-term diseases? Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall Part II Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. †¢What does the ADA provide for people with disabilities? The ADA â€Å"prohibits bias in employment, transportation, public accommodations, and telecommunications against people with disabilities† (Schaefer, 2012, p. 401). The ADA is considered the most sweeping antidiscrimination legislation since the Civil Rights Act of 1964; thus, ensuring people with disabilities are no longer discriminated against. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall †¢How have people with disabilities been treated in the past? People with disabilities have been discriminated against in the past, unable to easily use public transportation, unable to easily enter public buildings, and basically treated as second class citizens. The Americans with Disabilities Act was enacted to level the playing field so to speak. Making the once inaccessible areas or participating life activities easier for them to maneuver. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall †¢How has the attitude toward people with disabilities changed over time? Attitudes towards people with disabilities have changes significantly over time. Those who were once shipped off to intuitions are now productive members of society. Many groups across the United States sprang up utilizing this demographic in meaningful employment positions. In my community we have a group who work with the disabled from collecting sensitive materials for shredding, managing thrift shops, to years ago sewing the scarfs Elvis Presley used while preforming. Today the opportunities for those with disabilities have come a long way; however, the fight is not over, there is still more work to be done to ensure equality for all. Reference: Schaefer, R. T. (2012). Racial and ethnic groups (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall †¢What are some unique circumstances or issues encountered by people with disabilities? There are numerous circumstances or issues encountered by people with disabilities daily. The sheer task of accomplishing anything seems  insurmountable. Those with physical disabilities must depend on the help of others to simply exist let alone pursue a meaningful life. Public transportation can be difficult; sidewalks were not always wheelchair friendly, handicapped parking was non-existent which makes it extremely difficult to live. What about the being looked at as abnormal, those with disabilities must endure tremendous amounts of awkward moments daily from those who are not disabled. †¢What is being done to address those issues? The ADA has brought awareness to the plight of those with both mental and physical disabilities by ensuring there is no discrimination against this group. However I believe awareness is another step to address the prejudice and discrimination against people with disabilities. We must be able to look past a person’s disabilities to see the true person they are, and not label them for their disability. †¢What types of legislation have been introduced to address issues faced by people with disabilities? The American’s with Disabilities Act is the most notable legislation address issues faced by people with disabilities. What type of legislation will the future hold? I believe the ADA has address all the concerns for this demographic; however, in the future there may be some revisions to the interpretation of the legislation ensuring everyone with disabilities is serviced fully.

The Bible and Archaeology

The Bible and Archaeology An important step forward in scientific archaeological research, and a 19th-century outgrowth of the previous centurys Enlightenment  was the search for the truth of the events written about in the ancient historical accounts of the past. The main truth of the Bible, Torah, Koran, and the Buddhist sacred texts among many others is (of course) not a scientific one but a truth of faith and religion. The roots of the scientific study of archaeology are deeply planted in the establishment of the boundaries of that truth. Is the Bible Fact or Fiction? This is one of the most common questions I get asked as an archaeologist and it is one for which I have yet to find a good answer. And yet the question is at the absolute heart of archaeology, central to the growth and development of archaeology, and it is the one that gets more archaeologists into trouble than any other. And, more to the point, it brings us back to the history of archaeology. Many if not most citizens of the world are naturally curious about ancient texts. After all, they form the basis of all human culture, philosophy, and religion. As discussed in the earlier parts of this series, at the end of the Enlightenment, many archaeologists began actively searching for the cities and cultures described in the available ancient texts and histories, such as Homer and the Bible, Gilgamesh, Confucian texts, and the Vedic manuscripts. Schliemann sought Homers Troy, Botta sought Nineveh, Kathleen Kenyon sought Jericho, Li Chi sought An-Yang, Arthur Evans at Mycenae, Koldewey at Babylon, and Woolley at Ur of the Chaldees. All of these scholars and more sought archaeological events in the ancient texts. Ancient Texts and Archaeological Studies But using ancient texts as the basis for historical investigation was- and still is- fraught with peril in any culture: and not just because the truth is hard to parse out. Governments and religious leaders have vested interests in seeing that religious texts and nationalistic myths remain unchanged and unchallenged- other parties might learn to see the ancient ruins as blasphemous. Nationalistic mythologies demand that there is a special state of grace for a particular culture, that the ancient texts are received wisdom, that their specific country and people are the center of the creative world. No Planet-Wide Floods When early geological investigations proved without a doubt that there was no planet-wide flood as described in the Old Testament of the Bible, there was a great cry of outrage. Early archaeologists fought against and lost battles of this sort time and again. The results of David Randal-McIvers excavations at Great Zimbabwe, an important trading site in southeastern Africa, were suppressed by the local colonial governments who wanted to believe that the site was Phoenician in derivation and not African. The beautiful effigy mounds found throughout North America by Euroamerican settlers were wrongly attributed to either the mound builders or a lost tribe of Israel. The fact of the matter is that ancient texts are renditions of ancient culture which may be partly reflected in the archaeological record and partly will not be- not fiction nor fact, but culture. Better Questions So, lets not ask if the Bible is true or false. Instead, lets ask a series of different questions: Did the places and cultures that are mentioned in the Bible and the other ancient texts exist? Yes, in many cases, they did. Archaeologists have found evidence for many of the locations and cultures mentioned in the ancient texts.Did the events that are described in these texts happen? Some of them did; archaeological evidence in the form of physical evidence or supporting documents from other sources can be found for some of the battles, the political struggles, and the building and collapse of cities.Did the mystical things that are described in the texts occur? Its not my area of expertise, but if I were to hazard a guess, if there were miracles that occurred, they wouldnt leave archaeological evidence.Since the places and the cultures and some of the events that are described in these texts happened, shouldnt we just assume that the mysterious parts also happened? No. Not any more than since Atlanta burned, Scarlett OHara really was dumped by Rhett Butler. There are so many ancient texts and stories about how the world began and many are at variance with one another. From a global human standpoint, why should one ancient text be more accepted than any other? The mysteries of the Bible and other ancient texts are just that: mysteries. It is not, and never has been, within the archaeological purview to prove or disprove their reality. That is a question of faith, not science.

Here We Come Group Energizer Theatre Game

Here We Come Group Energizer Theatre Game Sometimes teachers and other group leaders need new ways to get students energized and loosened up for classes or rehearsals.  The activity below has been around awhile. It is called â€Å"Here We Come!† How You Play 1. Divide students into two groups. Groups may be as large as 10 to 12 students. 2. Teach students the following lines of dialogue: Group 1: â€Å"Here we come.†Group 2: â€Å"Where ya from?†Group 1: â€Å"New York.†Group 2: â€Å"What’s your trade?†Group 1: â€Å"Lemonade.† 3. Explain that Group 1 must discuss and agree upon a â€Å"trade†- a profession, job, or activity that they will all mime after they have responded with â€Å"Lemonade.† (Group 2 should not be within earshot of their discussion.) 4. Once Group 1 has chosen its â€Å"trade,† the members of Group 1 line up shoulder-to shoulder on one side of the playing area facing Group 2, also lined up shoulder-to-shoulder on the opposite side of the playing area. 5. Explain that Group 1 will begin the game by delivering the first line in unison (â€Å"Here we come†) and taking one step towards Group 2.  Group 2 delivers the second line (â€Å"Where ya from?†) in unison. 6. Group 1 then delivers the third line in unison (â€Å"New York†) and takes one more step towards Group 2. 7. Group 2 asks, â€Å"What’s your trade?† 8. Group 1 responds with â€Å"Lemonade† and then they begin miming their agreed-upon â€Å"trade.† 9. Group 2 observes and calls out guesses about the group’s â€Å"trade.† Group 1 continues miming until someone guesses correctly. When that happens, Group 1 must run back to their side of the playing area and Group 2 must chase them, trying to tag a member of Group 1. 10. Repeat with Group 2 deciding on a â€Å"trade† to mime and beginning the game with â€Å"Here we come.† 11. You can keep score of how many tags a group makes, but the game works without the element of competition. It’s just fun and it gets students moving and revved. Some Examples of â€Å"Trades† PhotographersFashion ModelsTalk Show HostsPoliticiansManicuristsBallet DancersPre-school TeachersStep DancersCheerleadersWeight LiftersHairdressersWeather Forecasters What Constitutes Success in This Theatre Game? Students must offer and accept ideas quickly. They must work together as an ensemble when they mime their â€Å"trade.† For example, if the group chooses Pre-school teachers, some group members may play the children that the teachers teach. The more precise the mime that the students perform, the more quickly the game will keep moving. Guideline and Tips Remind the members of Group 1 that their goal is to engage in mime – which requires silence. No dialogue, no sound effects, no reactions to the guesses that Group 2 makes until they hear a guess that is correct.Remind the members of Group 2 that when they go to tag a member of Group 1, they need to aim for a shoulder and tag lightly. The tag is not a slap or a slug.If noise level is a concern, you may want to establish a rule of no screaming or shouting during the chase.Requiring the chase to be performed in slow motion is another way to curb noise and lessen the chances of trips, falls, and overly rambunctious activity.

Heart of Darkness Essay Example | Topics and Well Written Essays - 1000 words

Heart of Darkness - Essay Example In making his comments upon London at the beginning of the book, Marlow illustrates the lesson he learned in the jungle, that the social impression of imperialism as an illuminating force for good brought to the desperate primitive peoples was a lie based on false cultural beliefs. He does this by reflecting out loud about the history of London and how it parallels in many ways the current history of Africa by questioning the difference between civilized and savage. It is obvious to the other men sitting on the deck that the concept of light as it is applied to men refers to the 'enlightened' or advanced culture. The narrator makes this clear as he talks about the rich history of the Thames and the glorious characters of those who have traveled on it. "They had all gone out on that stream, bearing the sword, and often the torch, messengers of the might within the land, bearers of a spark from the sacred fire. What greatness had not floated on the ebb of that river into the mystery of an unknown earth! ... The dreams of men, the seed of commonwealth, the germs of empires" (Conrad, 3). These are all presented as positive elements or a kindness bestowed on those less fortunate. The splendor that was England would be graciously shared with the lazy, unintelligent brutes of the dark places without any consideration as to where that wealth was coming from. It is clear from the way the narrator describes things that he considers England to have always enjoyed such a privileged and recognized status. Only one of these men, Marlow, seems to see things differently, describing London in terms that make it sound very much like their present conceptions of the darkness or uncivilized nature of Africa. It is just as the narrator is winding down about the greatness of the civilization that lives on the banks of this river that Marlow interrupts everyone's thoughts with the sudden and cryptic statement used as epigraph above: "And this also ... has been one of the dark places of the earth" (2). In this passage, Marlow talks about the area of London as it was when the Roman soldiers found it. Although there was already a flourishing society at work on the island, as there were several flourishing societies found in Africa as European explorers pushed deeper and deeper into the forests, the Romans felt themselves engulfed by the same kind of darkness being experienced in Africa. â€Å"Sand-banks, marshes, forests, savages – precious little to eat fit for a civilized man, nothing but Thames water to drink. †¦ Here and there a military camp lost in a wilderness, like a needle in a bundle of hay – cold, fog, tempests, disease, exile, and death – death skulking in the air, in the water, in the bush. They must have been dying like flies here† (Conrad, 4). The darkness he describes for the Romans entails much more than the simple change in geography and weather from their Mediterranean home and sounds very much like how the Europ eans thought of the men they found in Africa at that time - savages who have nothing decent to eat or drink, strange illnesses, difficult or impossible terrains. Marlow's reflection on the Romans also draws parallels between the ancient Romans and the contemporary British as bringers of light to the dark places

Tupac Shakur case study Essay Example | Topics and Well Written Essays - 1000 words

Tupac Shakur case study - Essay Example His works advocated social, economic and racial equality, confrontation with the law and drug and alcohol abuse. Shakur’s debut album titled 2Pacalypse Now gained critical recognition, but at the same time earned a negative backlash for its controversial lyrics. He became the target of many legal hassles of which one notable conviction was of sexually assaulting a woman in 1993 for which he vehemently denied the claim. He had to serve a 11 month sentence and finally his appeal was financed by the CEO of â€Å"Death Row Records† for whom he later did three records. Tupac Shakur was born in East Harlem in Manhattan in New York City. His name â€Å"Shakur comes from the Arabic word â€Å"thankful to God. He was named after Tupac Amaru ll an Incan who was sentenced to death for leading an uprising against Spain. Crime and violence surrounded Shakur from an early age. His mother Afeni Shakur was one of the leading members of the â€Å"Black Panthers† In New York and just a month before Tupac was born she was acquitted of over 100 charges of â€Å"Conspiracy against the United States government and New York Landmarks. His step father was on the FBI’s top ten â€Å"Most Wanted Fugitives†. At the age of 12, Shakur enrolled himself in Harlem’s 127th Street Ensemble and his first major acting role was in a play called â€Å"A Raisin in the sun†. He studied acting, Jazz and poetry at the Baltimore School for the Arts and was known as the best rapper in his school. When his family moved to California, he joined the â€Å"Ensemble Theatre Company† to pursue his acting career. Due to his mother’s crack addiction he was forced to move to Leila Steinberg’s place who became a sort of a mentor to him. His Acting Career: In 1992 he starred in â€Å"Juice† as Bishop as a trigger happy teen for which he got acclaim by Peter Travers of â€Å"The Rolling Stones† as â€Å"the film’s most magnetic figure†. He also featured in â€Å"Poetic Justice† with Janet Jackson. Three of

Enterprise Essay Example | Topics and Well Written Essays - 750 words

Enterprise - Essay Example An entrepreneur person is a person who is ready to take risks but the level of risks is not at extremes; the risks are neither to easy nor to risky, the person just knows what is right for him and for the company and he knows how to make profit for the company. The person is very sharp minded and can take initiatives for different projects and deals. He is strong, energetic and positive minded, he always looks towards the bright side of any idea and always tries to find benefits in any proposal and the ways in which a business proposal benefit the company (Audretsch, 2007). Companies are always looking for employees who have entrepreneur qualities. The greatest quality of an entrepreneurial person is that he has the ability to take instant decisions; these decisions are quick but not hasty. It is very necessary that the company and industries have people who can take quick and sensible decisions about business plans and ideas. Professionalism is something that is very necessary to ha ve if you want to be a good entrepreneur and it is the distinctive quality of the entrepreneur person to have professionalism in his own performance and manners. For the previous company in which I was working my entrepreneurial qualities benefited the company in many different ways. The deals and proposals that I accepted for the company proved beneficial for the company. The company’s market value and shares increased a lot in a small time period only and it became one of the largest companies in a very short period of time. At first when I wanted to accept a proposal that seemed risky and not fruitful the company would refuse to accept it but soon they realized that my quality and ability of making appropriate decisions were extra-ordinary and so they let me make decisions and they all proved beneficial for the company (Mcgrath & Macmillan, 2000). The companies always remain all eyes and all ears for an entrepreneurial person. They fear to lose a chance of not hiring an en trepreneur person. Companies always want that their shares and market value increase and this is only possible by hiring an entrepreneur person who can make instant decisions and accept profitable business deals and offers. He is the only person who knows how to deal with people belonging to various professions and tactfully handle them and manipulate them in their own talk. QUESTION 2 The greatest obstacle that almost everyone has to face to become something extraordinary is his own self. Like any other great personality I also had to face a lot of difficulties in my way to success, the road to success was not at all easy and I had to face many obstacles and like everyone else the biggest difficulty was my own self. A person should be well aware of what his strengths and weaknesses are so that he can judge himself accordingly and then take any further step. A person should know his weaknesses so that he can convert his weaknesses into his strength and utilize them for his benefit ( Rice, 1917). My weakness that created troubles for me was my over spoken nature. It usually happened that I used to tell some details which I were not supposed to tell as a result I had to face losses but soon I realized my mistake and gradually overcame this habit of mine (Guffey & Loewy, 2010). Another weakness of mine which became a source of trouble for me was that I was not punctual. I usually used to arrive late for meetings or any business deals and it would leave a very bad impression on the other party and they would not prefer to make any business deal with me because they were not sure that whether I would be able to meet the task and complete it on time (Dudycha, 1936). But soon I overcame my weakness and now I am even more punctual than the clock. A weakness that cost me a

Argue the case for and against Globalisation Essay Example for Free

Argue the case for and against Globalisation Essay This essay will concentrate on the factors of Globalisation and the effects it has on the world. Globalisation can be defined as something which has become spread across the globe. This includes all manner of objects such as people, money, technology and even ideas. The concept of globalisation has been going on for many centuries but it is only in recent years that it has become a major issue. The Roman Empire was a global society as the Romans ruled much of the known world. They used colonialism as an economic process in order to globalise themselves. From these colonised areas they obtained goods and raw materials which they could ship across the world. This still happens to this day and people also migrate causing multicultural countries. Cultural forms start to cross and become global forms. An example of this is sport. Many countries will play the same sport and even compete against each other. This was shown in the recent Commonwealth Games in Manchester. Cultures can be spread even through art and fiction. Novels and stories representing different peoples lives and experiences are read throughout the world spreading these cultures. In the process of Globalisation it is Decolonisation that takes place. In the past century many countries have gained independence. We now live in a new world order. Arjun Appadurai explains about Globalisation in the article Modernity at Large which is found on the website listed in the Bibliography. Appadurai has studied globalisation and has named a number of global flows. He describes the different ways in which Globalisation takes place. Ethnoscapes is the flow of people going around the world, for example tourism. It can also be seen when people migrate and is evident in modern society with refugees and asylum seekers. Trans-national class people are business and homogenous people who determine things like fashion and music. One of the most global items is money. Appadurai defines this as Financescapes. People send money across the world for their relatives and to pay for goods they have bought from a different country. There are many different ways for money to be transferred around the world, some are legitimate but there are also illegal ways such as drugs, arms and porn industries. These industries send vast amounts of money all over the world. The other big industry is that of Technology Technoscapes. In todays electronic age it is easier than ever for information to be moved from one place to another. The Internet, computers, mobile phones and other such electronic devices all provide consumers with the easiest form of the transferral of technology. Commodities around the world are becoming global. Products like Coca-cola, McDonalds, Microsoft and Nokia are now all recognised around the world. It is estimated that in 1990 the one hundred biggest transnational corporations produced 50% of the worlds output. So it is clear that globalisation is more than ever present in the modern world. All the above factors contribute to the increasing global nature of our society. However, what does all of it really mean? Does the fact that Globalisation is increasing result in the world getting better or worse? In order to answer these questions we must examine the benefits and disadvantages of living in a global culture. As mentioned before, one beneficial aspect of Globalisation is that of technology. Technological advances have resulted in the improved lives for millions of people around the world. This improvement was not restricted to just individuals but to communities, groups and even to the extent of countries at large. It cannot be denied that Globalisation has benefited businesses and companies in respect to technology and their target audience. However, some would argue that this mass technological advancement could lead to a lack in privacy. With the Internet in thousands of homes and with almost any kind of information available on it, some people feel that their privacy is invaded. Is Big Brother really looking at us at every opportunity? An obvious advantage of globalisation is that it brings together many different countries. The best example is probably the United Nations or the UN. This is a collection of some of the worlds most powerful countries and they have come together to become, arguably, the most powerful force on the planet. They are, however, a peaceful organisation who tries to uphold international laws. Perhaps one of the first steps to Globalisation was to name the different continents. This automatically places countries into groups and they can all be referred to by one name, for example Europe or Africa. Does this mean that everything is going to be the same? If the different countries are becoming recognised as one large continent then does it result in these countries being the same themselves? There isnt this much of lack of diversity. Globalisation may be more than ever present but every country has its own history, culture and way of living. This creates and upholds diversity in all countries. The immigration and emigration of people causes cultures and communities to spread all over the world which is another way of diversity being created. There are two main theories of the world. The first says that the world is becoming more American where as the second suggests that the world is becoming more diverse. The world being similar is known as homogeneity and the contrasting view of diversity is referred to as heterogeneity. So to conclude, it is clear that the world is becoming more and more globalised, especially in recent years. Globalisation is a man made feature of our world and it is unlikely that it will stop or even slow down in the foreseeable future. It does have a number of advantages and disadvantages, some of which highlighted in this essay. Globalisation may lead to a compression of the world and an intensification of consequences of the world as a whole but the benefits must surely outweigh the bad points as otherwise it would not have existed as long as it has. One thing this essay has concluded from researching the issue of Globalisation is that the world is so big and yet so small at the same time. We now live in a global village Marshall McLuhan. Bibliography R. Robertson, 1992 Globalisation N. Abercrombie A. Warde Contemporary British Society D. Cooper Power in struggle